It is known that white people hair cannot make dreadlocks or hold braids. In an attempt to compensate for that, a new business was born: the sale of Afro hair to white women ; just like Indian women have been selling their hair to African markets for decades.
The first person to launch this new export initiative is a Nigerian woman named Amaka, who said the idea came to her after watching a white tourist struggle to keep faux locs from unraveling after only two days.
“She was using gel, yarn, and prayer,” Amaka said. “I thought, why not just give her the real thing?”
The Afro hair is collected ethically, mostly from old weaves, brush combs, and that one cousin who keeps cutting her hair every time she breaks up with her boyfriend. Once cleaned, sorted, and packaged, it is exported under the luxury label No FROblem™ : 100% Natural, 100% Mood.
“We’ve been importing Indian hair for decades,” said Amaka. “It’s time we export some of our magic too.”
European influencers have already begun embracing the trend. One French TikToker, @FifiFrisée, described the hair as “sauvage, authentique, et libérateur, comme si tu coiffais une révolution.”
Nigerian men in the diaspora have welcomed the new trend with open arms, after years of being constantly accused of fathering children abroad. Now, when a DNA test comes back positive, these men can simply say, “Of course we’re related: my sister’s hair was exported and worn by that child!” It’s the perfect alibi to clear up any doubts, thanks to No FROblem™, connecting families in the most unexpected ways 😉